Plano Profile August 2010 : Page 10
shine on The power of print I love magazines! seriously, I’m not just saying it for job security; I really do love magazines. As they arrive in my mailbox, I look forward to taking the time to read them. Sometimes i start at the last page, sometimes i start with the cover story, and sometimes i read from the front to the back. Depends on the maga-zine and my mood. But i can promise you, i look at every page. The stories, the pictures, the advertisements. one never knows the treasures hidden in a quarter-page ad or the next-to-the-last paragraph of an article. in addition to Plano Profile, a few favorites have been part of my reading fare for years. for example: Southern Living (i’m pretty sure every southerner is required to have a subscription to that one), and TV Guide (i really miss the smaller version). others are newer additions: Real Simple and MORE. Some i outgrew long ago, like Seventeen and Tiger Beat (ah, the pull-out posters of Bobby Sherman that i collected…sigh). Magazines, like books, have been a fundamental part of my life for as long as i can remember. as a little girl, i used our collection of National Geographic just as often as our encyclopedias for research material during junior and senior high school. as i read, i dog-ear the pages that i want to go back and look at again. i generally keep a magazine around for a couple of months. Before i toss them into our handy single-stream recycling bin (thank you, City of Plano), i look through the pages one more time. focusing on the pages i marked earlier, i check to see if what i thought was interesting before still resonates. if so, then i tear out that page and put it into my “inspiration files.” i have files for home and garden, cooking and entertaining, fashion, and general articles about life and living. When looking for a new decorating idea or recipe or something to wear to an 10 Plano Profile August 2010 event, i head straight for those files. a couple of months ago, i started noticing a new ad-vertising campaign. Usually it is a two-page ad with an eye-catching graphic on the left side and text on the right. i did a little digging and discovered that the biggest play-ers in consumer magazine publishing have joined together to remind readers that the print magazine medium is still very much alive, and kicking. Time inc., Condé nast, Hearst, Meredith Corp., and Wenner Media have united in a campaign called “Magazines, The Power of Print.” also participating in the campaign are active interest Media, american express Publishing, Bonnier Corp., emmis, eSPn, and National Geographic. in one ad, featuring olympic swimmer Michael Phelps, the page exclaims: “The internet is exhilarating. Magazines are enveloping. The internet grabs you. Magazines embrace you. The internet is fleeting. Magazines are im-mersive. and both media are growing.” i love the ending: “…people aren’t giving up swimming just because they also enjoy surfing.” as you probably know, Plano Profile isn’t a subscription-based magazine. You receive this magazine at your home compliments of our advertisers. as i said earlier, you never know what treasures are hidden in the ads. looking for a physician? Turn the pages and you will find several from which to choose. Seeking the perfect shower gift? i’ll bet one of our advertisers has just the thing for you. Trying to find an outfit to wear on the first day of school? Check out our “ready-to-Wear” section. Planning a special night on the town? Guaranteed one of the restaurants featured in our pages will fit the bill. S o, kind readers, stay a little while and swim in our pages. each issue of Plano Profile is brimming with information that will make your life here in Collin County a little easier. Go ahead, dog-ear our pages, tear them out, share them with a friend, or mail it to your mom. Then, when your issue is thoroughly used up, toss it into your recycling bin and go surfing on planoprofile.com for even more fun and Web-exclusive stories. Jump in, the water’s fine! P. S. You can find a complete list of all of our valuable advertisers on our Web site, too! ■ lisa sams
Shine On
Lisa Sams
I love magazines! Seriously, I’m not just saying it for job security; I really do love magazines. As they arrive in my mailbox, I look forward to taking the time to read them.
Sometimes i start at the last page, sometimes i start with the cover story, and sometimes i read from the front to the back. Depends on the magazine and my mood. But i can promise you, i look at every page. The stories, the pictures, the advertisements. One never knows the treasures hidden in a quarter-page ad or the nextto- the-last paragraph of an article.
In addition to Plano Profile, a few favorites have been part of my reading fare for years. For example: Southern Living (i’m pretty sure every southerner is required to have a subscription to that one), and TV Guide (i really miss the smaller version). Others are newer additions: Real Simple and MORE. Some i outgrew long ago, like Seventeen and Tiger Beat (ah, the pull-out posters of Bobby Sherman that i collected…sigh). Magazines, like books, have been a fundamental part of my life for as long as i can remember.
As a little girl, i used our collection of National Geographic just as often as our encyclopedias for research material during junior and senior high school.
As i read, i dog-ear the pages that i want to go back and look at again. I generally keep a magazine around for a couple of months. Before i toss them into our handy single-stream recycling bin (thank you, City of Plano), i look through the pages one more time. Focusing on the pages i marked earlier, i check to see if what i thought was interesting before still resonates. If so, then i tear out that page and put it into my “inspiration files.” i have files for home and garden, cooking and entertaining, fashion, and general articles about life and living. When looking for a new decorating idea or recipe or something to wear to an event, i head straight for those files.
A couple of months ago, i started noticing a new advertising campaign. Usually it is a two-page ad with an eye-catching graphic on the left side and text on the right.
I did a little digging and discovered that the biggest players in consumer magazine publishing have joined together to remind readers that the print magazine medium is still very much alive, and kicking. Time inc., Condé nast, Hearst, Meredith Corp., and Wenner Media have united in a campaign called “Magazines, The Power of Print.” also participating in the campaign are active interest Media, american express Publishing, Bonnier Corp., emmis, eSPn, and National Geographic.
In one ad, featuring olympic swimmer Michael Phelps, the page exclaims: “The internet is exhilarating. Magazines are enveloping. The internet grabs you. Magazines embrace you. The internet is fleeting. Magazines are immersive.
And both media are growing.” i love the ending: “…people aren’t giving up swimming just because they also enjoy surfing.” as you probably know, Plano Profile isn’t a subscriptionbased magazine. You receive this magazine at your home compliments of our advertisers. As i said earlier, you never know what treasures are hidden in the ads. Looking for a physician? Turn the pages and you will find several from which to choose. Seeking the perfect shower gift? I’ll bet one of our advertisers has just the thing for you. Trying to find an outfit to wear on the first day of school? Check out our “ready-to-Wear” section. Planning a special night on the town? Guaranteed one of the restaurants featured in our pages will fit the bill.
So, kind readers, stay a little while and swim in our pages. Each issue of Plano Profile is brimming with information that will make your life here in Collin County a little easier. Go ahead, dog-ear our pages, tear them out, share them with a friend, or mail it to your mom.
Then, when your issue is thoroughly used up, toss it into your recycling bin and go surfing on planoprofile.com for even more fun and Web-exclusive stories. Jump in, the water’s fine!
P. S. You can find a complete list of all of our valuable advertisers on our Web site, too
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